WEMHONER
GERMANY
From the rational of Mr. Wemhoner not to change what is working well, or what’s perceived as good enough haven withstood the test of time. BrandStar delivered a new Brand for the face of the Changzhou facility in China for 2015. I am happy to say the new Brand was such a great success that Mr. Wemhoner, a man with his convictions against unnecessary change adapted the new Brand for well forth generation, 90 years European facility in Herford, Germany.
Wemhoner先生固执的认为，如果一样东西表现良好，或者经过长期间的验证，被认为是足够好的，那就没有必要去改变它，直至BrandStar为2015年投入使用的中国常州工厂交付了一个全新的品牌形象。这位保守的Wemhoner先生终于改变了自己的想法，他很快接受了这间拥有90年历史来自德国黑尔福德的欧洲工厂的全新一代的品牌形象。他说，我很高兴，这个品牌形象获得了巨大的成功！
Stategy
Breaking ground in 2015 for Wemhoner’s 2nd plant in China the Changzhou division decided to established it’s any autonomy. Bold, clean, powerful and innovative not only describes the core business model with leading technology in floor laminates, but the plant as well down to the spotless manufacturing facilities. The successful Changzhou rebranding was also utilized for German headquarters outside a change in regional color scheme.
Our Approach
Brand VI & Strategy
Content Development & Copywriting
Front-End Development
Tradeshow design & implementation
Landing Pages
Location-Based Marketing
Ongoing Support
Research & Planning
Product ID
Search Engine Optimization (SEO)
Social Media Strategy & Management
Signage design